Where do you start ? Well as with most things in life first impressions count! As we know, people are all too “finger clicking happy” so if the site you are working on wont do it for the viewer within 5 – 15 seconds of them landing on it, then I’m afraid they will just click away, mouse in hand……….
So how do you get the perfect marketing reaction behind the design ?
Well firstly the design has to be market appropriate……Too many designers have a tendency to get carried away in their own creation, I’ve done it myself, all that happens is you waste time and the ego that was having so much fun gets a swift yank back down to earth when the client says – “ Mmmm, yes, but I don’t think this will impress the housewife’s am trying to sell to……” and that’s you back to the drawing board ! – Market Appropriate Design !!!!!
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