lets go further into the text copy on a site :
Now I am not an expert on this and SEO copy is vast but I do enjoy a good read and I have studied enough quality books on the subject to give you a few pointers, if they help you can let me know……..
So, First things first – Who are you writing to ?
Is it a broad spectrum market, or a niche that is only relevant to, let say, policemen? (???)
That’s your first task right there - establish who it is you are writing to.
Secondly what do you want your reader to do ?
And most importantly what’s in it for them ?
Far too many people think that simply making the text on a website informative around the subject matter will get the prospective reader excited enough to sign up or buy – Wrong ! That’s a really good way to miss out on a lot of new clients.
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