There are lots of valuable and free SEO tools that can help with your daily SEO tasks, below are a few of the ones I consider the most useful.
Rank Checker and Ranking History
I use on a daily basis the Firefox addon from SeoBook.com called “Rank Checker”. It is a simple but effective tool that once installed into Firefox gives you quick access to view your position in all the major search engines. You can customize it to give you position results from Google.com and any other local Google search engine along with options to search Yahoo.com or a local Yahoo search and MSN live.
Once installed Rank Checker can be quickly accessed from the bottom of the Firefox browser as a pop up window. From here you can set up profiles to check your position in the SERPS for your domain and the results are stored in the profile for later checking the history.
This tool also has a scheduler so you can set it to run automatically. I find Rank Checker to be great for quick in house ranking information, although it is basic in the way that you do not get any fancy graphs to show your clients, it is very effective as a history ranking information too.
SEO for Firefox
Another tool I use daily and also from Aaron Wall’s SeoBook.com, “SEO for Firefox” is an addon that will display extra SEO information in a Google or Yahoo search. You can also customize this tool to display the information that is relevant to you, from the Google Page Rank of the URL to how many links the URL or domain has in Yahoo, how many .edu links the domain has and many more features. All this being vital to see why your competitors are ranked where they are.
Yahoo Site Explorer
Yahoo Sit Explorer is great for showing you the back links to your site that they have indexed. You have options to display only links from outside your domain or all links and is a great way to spy on your competition to see where they are getting links.
SeoMoz
SeoMoz is by far the best and most trusted SEO site I know of. Rand Fiskin and his team are both likable and talented people who through their blog offer lots of valuable SEO information. SeoMoz have lots of free tools for use but by joining as a pro member you get access to even more. Their free tools include ;
“Trifecta” - where you can measure how strong your page appears in the search engines.
“Back link checker” where you can view all the links to your site.
“Linkscape” - for free you get access to Linkscapes basic features that gives you lots of information on how your site is fairing in the SERPS. Pro members get even more in-depth information that can used to compete with your competition.
Google Analytics
Google Analytics is easy to set up and free, just go to http://www.google.com/analytics/sign_up.html . After signing up you just add some Javascript to the pages you want to track and that it. After 24 hours you will be able to see all sorts of valuable information about your visitors and how they found you. And all for FREE !! .
Well there are lots more tools out there so feel free to post any comments here about any of the SEO tools you use.
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