Where do I start with this, well I guess the program I use most is Abode Dreamweaver CS3, I know some developers will disagree with this but after using Dreamweaver for many years I think I am either just very used to it or stuck in my ways, but at the end of the day I do like many features of Dreamweaver.

I hand code everything in Dreamweaver and test/view what I am creating in Firefox and IE and find this to be the quickest way to create pages. So if you are building a static X/HTML webpage then there is no need for anything else, set up your CSS and webpage all in Dreamweaver and test in all the browsers you can get your hands on, I find testing in IE6, IE7, Firefox and Google Chrome suitable for most things.
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Create an SEO friendly XHTML page

When creating a xhtml page on your website here are some important considerations for search engine optimization. This is a basic rundown or checklist with some of the most important elements for the on site SEO of your page.

Document declaration and headers.

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lets go further into the text copy on a site :

Now I am not an expert on this and SEO copy is vast but I do enjoy a good read and I have studied enough quality books on the subject to give you a few pointers, if they help you can let me know……..

So, First things first – Who are you writing to ?

Is it a broad spectrum market, or a niche that is only relevant to, let say, policemen? (???)

That’s your first task right there - establish who it is you are writing to.
Secondly what do you want your reader to do ?
And most importantly what’s in it for them ?

Far too many people think that simply making the text on a website informative around the subject matter will get the prospective reader excited enough to sign up or buy – Wrong ! That’s a really good way to miss out on a lot of new clients.
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Where do you start ? Well as with most things in life first impressions count!  As we know, people are all too “finger clicking happy” so if the site you are working on wont do it for the viewer within 5 – 15 seconds of them landing on it, then I’m afraid  they will just click away, mouse in hand……….

So how do you get the perfect marketing reaction behind the design ?

Well firstly the design has to be market appropriate……Too many designers have a tendency to get carried away in their own creation, I’ve done it myself, all that happens is you waste time and the ego that was having so much fun gets a swift yank back down to earth when the client says – “ Mmmm, yes, but I don’t think this will impress the housewife’s am trying to sell to……” and that’s you back to the drawing board ! - Market Appropriate Design !!!!!

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