One of the biggest factors in ranking your web site highly in all the major search engines is the quality of the backlinks pointing to your site. Building good quality back links to your site continually over time are like votes of confidence to the search engines that your site has the correct information to show in their search results. In other words if you have a page on your website about “selling sunglasses for dogs” (for want of a better example) then building links back to your site with variations of anchor text like “dog glasses”, “buy sunglasses for your dog” etc send trust to the search engines that the content on your site will be beneficial to their search results.
If these links are also on pages that do not have many other links and are pages that are on trusted sites then they become very good backlinks and will promote your page highly. This is a great search engine optimization technique used by quality seo companies.
So one place you can easily and quickly create this type of link is on a blog. There are lots of free platforms you can go to and set up your own blog where you can create an article/blog post about your product or service and then link the appropriate text back to your site. Articles should be at least 400 words long and you should make the links go straight to the appropriate page on your site. It is also a good idea to link out to other resources from your article to make the post more informative to the reader.
Some of the places I use for blogging are:
- Wordpress.com – Creating a blog here is free and it gets indexed by the search engines quickly as wordpress.com will list your blog in their own blog. I like wordpress because of its ease to set up, the great free templates you can choose from and the built in stats that come with it. Your blog will go on a sub domain of wordpress, eg. myblog.wordpress.com
- Blog.co.uk – A UK based blogging platform. They also have free options, is easy to set up and show you stats. Being UK based is good if you are promoting a UK website. Your blog again will go on a sub domain of blog.co.uk .
- Blogscene.co.uk – Another UK based blogging platform that creates your blog in a sub folder rather than a sub domain. This is a bonus as the domain itself will pass on more rank juice to your blog which in turn will pass on more ranking to your site.
After creating your blog then you can go to your social media sites and promote the blog there, get the word out about your article and help drive traffic to your site.
For niche keywords this is a sure fire way to get your site listed highly in all the major search engines very quicly.
Why not create a blog on your own site?
For larger sites this is also a great idea, especially for e-commerce websites. Blogging about new products and linking back to the product page can help tremendously in promoting your product page in terms of SEO and for giving your clients more information about the product.
Remember to be active and post articles frequently to maximize the benefits of this great SEO tool.
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